Resume

Executive Director of Strategy, Innovation, and Effectiveness
Embry-Riddle Aeronautical University
April 2018 - Present, Daytona Beach, Florida

• Develops and deploys strategies and initiatives, assessments, strategic planning, and technology use across the Worldwide Campus's various divisions (Administration and Business Operations and Enrollment Management) by facilitating collaborative meetings with multiple stakeholders, gathering and analyzing data, aligning goals, and reporting results to the executive team.
• Provides comprehensive statistical and data-informed analysis for sound policy decisions, including developing annual enrollment forecasts and financial forecasts leveraging predictive models and historical information.
• Serves as a strategic advisor to the Chief Business Officer & Vice Chancellor of Administration, and the Chancellor.
• Developed and implemented a data strategy to review the return on investment in campus enrollment initiatives, resulting in a 7% increase in enrollment and a 10% improvement in retention rates.
• Increased operational efficiency by 30% and student success by 10% across the enrollment management unit by identifying data trends and opportunity populations where student achievement gains could be realized.
• Led the implementation of student-centric systems to streamline the registration process, reducing the number of steps needed to enroll in classes by 60%, which improved student satisfaction metrics.

Executive Director, Enrollment Services & Partnerships
Embry-Riddle Aeronautical University
September 2014 - April 2018, Daytona Beach, Florida

• Revamped and provided strategic leadership and direction to the Worldwide Campus Dual Enrollment programs increasing its access from two states to 30 states plus international.
• Oversaw the Southern Association of Colleges and Schools - Commission on Colleges (SACS-COC) and state authorization process that led to Embry-Riddle offering associates level degrees to high school students for the first time in its history.
• Forged relationships, in partnership with the public and private sectors, to support underrepresented populations in dual enrollment programs.
• Successfully implemented and provided strategic leadership to a retention pilot program that reactivated over 600 students generating approximately a 250% return on the initial investment.
• Facilitated the development, alignment, and implementation of enrollment strategies and initiatives, assessments, strategic planning, and use of technology across the enrollment management unit.
• Authored executive-level reports, presentations, policy statements, pricing proposals, MOUs/MOAs, academic agreements, and white papers for leadership on topics such as increasing student success and obtaining greater internal efficiency.

Director, Strategic Enrollment Services
Embry-Riddle Aeronautical University
April 2013 - September 2014, Daytona Beach, Florida

• Provided strategic guidance to marketing activities while monitoring the overall performance and providing insights to the leadership council on yields and returns on initial investments.
• Provided vision and organizational leadership for enrollment strategies (recruitment, admissions, and student services) and the development and review of enrollment management policies and procedures. Implemented changes for better efficiency, accuracy, and conversion rates (in excess of 40%).
• Served as a liaison to campus committees, outside professional organizations, and academic departments at the direction of the Vice-Chancellor of Enrollment and the Chancellor.
• Developed a new dual enrollment program by creating a process to onboard high schools, establishing a cohort model that increased student enrollment by 30% and retention by 40%, and creating a strategic plan for the program’s nationwide deployment across seven time zones.

Media & Marketing Lead
Relevant Church
January 2012 - May 2014, Daytona Beach, Florida

• Developed and shaped the strategic marketing and media efforts of Relevant Church and Chris Sarno Ministries, including website deployment and management.
• Maintained the online Bookstore and the LMS platform for the International Bible Training Center (IBTC).
• Maintained all support systems and technology implementations for Relevant Church.

Associate Director, Enrollment Operations
Embry-Riddle Aeronautical University
April 2010 - April 2013, Daytona Beach, Florida

• Established and managed a 25-member operations center to efficiently handle over 20,000 prospective students annually on a 24/7 basis through multiple channels, including phone, email, and chat.
• Oversaw the recruitment, training, and management of staff at Worldwide Headquarters and the offsite operations center enrollment counselors l supporting the enrollment growth for over 130 global campuses.
• Developed a strategic recruitment plan to meet targeted projections of over 17,000 applications annually.
• Prepared and interpreted Enrollment Operations performance metrics reflecting monthly conversion performance and Enrollment Operations Center performance relative to contracted service level agreements.

Recruitment Manager, Worldwide Online
Embry-Riddle Aeronautical University
June 2008 - April 2010, Daytona Beach, Florida

• Oversaw the day-to-day operations of the Recruitment Office and team, impacting over 10,000 prospective students in the university's online division.
• Tracked recruitment efforts to determine marketing and recruitment strategy effectiveness.
• Develop new marketing initiatives to increase overall enrollment.
• Prepared Monthly prospect/student conversion statistics report and plans to increase conversion.

Educator /Interim Co-Director, Program of Advanced Scientific Studies
Seabreeze High School
June 2006 - June 2008, Daytona Beach, Florida

• Crafted STEM-based curriculum to enhance the student learning experience and boost achievement levels by 25%.
• Managed the academic and behavioral matriculation of over 90 students per semester.
• Increased achievement levels of low-performing students to above-average levels through individual assessments and custom plans for success.